Organizational Change. Creating Change Through Strategic Communication
Книга "Organizational Change. Creating Change Through Strategic Communication"
Авторы: Laurie Lewis
Издатель: John Wiley & Sons Limited
ISBN: 9781444340341
Описание
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Характеристики
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- Наименование Organizational Change. Creating Change Through Strategic Communication
- Категория знания и навыки/учебная и научная литература/зарубежная образовательная литература
- Авторы Laurie Lewis
- Издатель John Wiley & Sons Limited
- ISBN 9781444340341
- Тип Книга
- Продавец Литрес
- Актуальность 28.05.2026
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